This can (and should) go further than just adding their first name. I send this email newsletter the first week of every month with prompts for the following … hbspt.cta._relativeUrls=true;hbspt.cta.load(1629888, 'd771f453-8585-43a2-87e2-2a02687ed255', {}); (720) 491-1921  |  info@hivedigitalstrategy.com, ©2014-2020 DGB LLC • HIVE Digital Strategy. Long-form content is still your best bet for the length of content you... 3… Nurturing your comments section shows humanity and connection. But you can also take it further! What used to be seen mostly in journalistic articles and research magazines is now making its way to blogs and websites. You can ask for an email address to respond to them later, but asking for their personal information creates a barrier. You likely have a gold mine of content that is just begging you to repurpose into new formats! November 27, 2020 . In some cases, it can even be 5000 words or more. But what if that user's experience with your website actually begins before they click to your homepage? For example, you can use the content to create a visually rich infographic. Really interesting read, I’ve finally plucked up the courage to start blogging this year and so far I’ve had some great feedback so hope to continue my theme. OpenShot, The Open Source Video Editor: Overview and Review, Get Started with Adobe Rush – Easy Mobile Video Editing and Sharing, KineMaster Mobile Video Editor: An Overview and Review, Biteable for Video Marketers: An Overview and Review, Splice Video Editor: An Overview and Review, submit their stories directly to your WordPress, How to Use the Captivate.FM Podcast Platform with WordPress, Values-Based Marketing: What You Need to Know, Get the Exclusive FREE Cyber Monday Theme Builder Pack #1, Get the Exclusive FREE Black Friday Header & Footer Layout Pack, Get the Exclusive FREE Black Friday Landing Page Layout Pack. Likewise, you can include DataViz in newsletters and annual reports. Keep the good work up. Thank you for the informativ post. The way that we as consumers use websites has changed dramatically. Featured Image by Sammby / shutterstock.com. There are a lot of very cool things coming from companies like HubSpot and VidYard around using video to attract target accounts and prospects to you through the use of personalized videos. Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. Larger scale blogs usually have a mix of both. Review these fresh content marketing campaign ideas for 2020, and you can put together a solid action plan. Social media content is a mix of anything you think your followers would find interesting. Clickworker defines data-driven content as an analytic strategy that uses data obtained from a... 2. , Thanks Eric. We have started using them at HIVE for some account based marketing and it's taking off like wildfire! First, we all know that content is driving so much of the marketing that we do online today. It’s estimated that around 50% of searches will be made by voice in 2020. Blogging topics included in parenting focused blogs tend to follow age-ranged categories. PRO TIP: Google LOVES fresh content and updating well performing posts fairly regularly is viewed very positively! You don't have to spend a ton of time recreating the wheel, just take some time to find new ways to get your current content into the hands of your target personas! Online video isn’t going to go away or fundamentally change. When it comes to blogging trends, optimizing for rich snippets goes beyond the “maybe I should” and towards “I definitely should” category. That's not what this should be used for. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. Whether you’re into e-commerce or any other affiliate marketing vertical that rocks Q4 year after year, here’s a treat for you. Unlimited Websites. Their topics range from SEO and digital marketing to copywriting and far more. 1. … Creating engagement that will last beyond the run of the contest makes a free giveaway well worth it. Especially the point about the Infographics and the rich snippets optimization will get a closer look from me. By developing a strong chatbot that gathers any information or input that you need while providing information, education, or direction to help the user find what they're looking for can be extremely effective. The Divi Black Friday 2020 Sale Starts Now! Everyone is trying to find new ways to show their customers who they really are. Whether you choose a free host or a paid one, the feature set and reliability is going to affect the way that your workflow and production schedule runs. Consumers don't care about you. Built to get you more shares and more followers. We no longer like to search around a website to find what we want. And you know that great blog posts can bring in lots of long-tail search engine… - 96 Topic Ideas for Your Next Blog Post - Updated for 2020 You’ll see a big push for this in 2020. The higher the domain authority and website traffic, the more valuable that post will be for your business. This article by Optinmoster covers all the bases in the debate. I’ve seen some really interesting data visualizations recently. From apps in handheld devices to complex desktop software. Remember that video is huge in 2020 and beyond. Charts and graphs are just the tip of the iceberg when it comes to data visualization. By changing your site to match your user's preferred workflow, you can convert more leads, help them find what they're looking for, and create a much better overall user experience. 25 B2B Influencer Marketing Campaign and Engagement Ideas for 2020. The ultimate email opt-in plugin for WordPress. When making videos, add subtitles and closed caption titles. The trick is to not add any fluff in order to make long-form content truly valuable. She writes about what she loves; the intricate details of design and the creative side of visual marketing. On Thursday, Dec. 3 at 2:00 PM ET, we will unpack extensive new research … While SnapChat has kind of taken it on the chin since their blundered redesign a while back, the fact is, people are still using the platform and SnapChat GeoFilters are vastly underpriced. Highly Visual Content. If the answer is yes, then you’re engaging in values-based marketing. PRO TIP 2: Require that all content is original and not posted anywhere else online. A creative digital strategy will result in more engagement from your target audience. Many websites will welcome this contribution as it takes some stress of creating content off of their plates. (Seriously. Marketing advice is always a hot topic for blog post ideas today. Alternatively, you can create artistic style data visualizations like the ones in this article published by Visme. Shorten the content as much as possible to only maintain the main idea. 1. Online video marketing is not a trend. To be honest, I have blogging ideas stored in my phone notes app, a spreadsheet and even in some apps. This infographic can then be shared for backlinks in both social media and other blogs through an outreach campaign. For several years, "authenticity" has been growing as a marketing buzzword, and businesses are paying attention. There are many tried and tested holiday marketing ideas that you can put in place right away. The blogging trend for 2020 that we have seen working for many blogs, is to have a selection of writers to write different kinds of articles. All rights reserved. Keeton in Marketing. If there’s one marketing trend that you’ll be hearing about in 2020, it’s voice. Getting creative with your marketing campaigns can help your business attract new customers. Very interesting. Try Out The Drag & Drop Page Builder for FREE! Try Visme for a bit more control over your data and learn Tableu for more complex creations. Optimizing for rich snippets is a big trend right now and there are plenty of resources online. Can't beat that kind of exposure for the price! If you're still stuffing keywords into your content, please, for all of our sakes, stop now. What is the new trend in marketing? Podcast hosting is one of the most important choices you can make when starting a show. I Love to read and write blogs. We have you covered! With a content marketing plan, your blog can have goals, an order, and a system. Share potential titles with them and ensure them that it will be educational in nature. The Pros and Cons of 8 Popular Blog Niche Ideas. Data-Driven Blogging. SaaS and B2B blogs are perfect for case studies, travel blogs are great for Best of Lists. They give you tools to both start with an empty blog or optimize your existing content. You … If you personalize your advertising outreach, you can increase interest in a return visit. The posts they find should have an authentic voice that respects the reader. If you search “marketing trends 2020” you’re going to get a bunch of blogs that just give you a list of strategies you can incorporate next year, but aren’t necessarily trends. Data visualization as a blogging trend is quite new for the mainstream blog and it’s an easy one to adopt. ** Updated May 24, 2020** You're likely sick of hearing about the importance of having great blog post content. Even just a little reference to their industry or problems can go a long way. And this blogging trends that you have shared here with us is really good. Luckily there are a number of top-quality digital marketing blogs to learn from. This way, you'll engage with your customers without ever making them feel like they're being marketed to. The content marketing certification from Hubspot that I mentioned above also covers this strategy and how to go about it. Reach out to well respected websites in your industry or even adjacent to your industry and ask if you can submit a blog post. Orana is a designer, artist, and creative nomad. They care about themselves and the problems that they're trying to solve. Move over cliches like “New Year, New Me.” Taglines like these won’t win you customers anymore. Try not to continually push your own product/service over and over again, no one wants to see that on their newsfeed (although it is fine from time to time, like when you have a new product, feature or major update). Here are some tips for applying this trend to your 2020 Instagram marketing strategy: Flip the script and think about what you want to say in your caption first, and then find a photo to match. Thanks a bunch! Update it for the next year (like we're doing for this post)! Stumped for what you can tweet in December or say in your email newsletter? Blogging trends are more about knowing what works and improving upon those things. 15 Latest Blog Trends & Predictions for 2020/2021 – A Look Into What’s Next Ahead 1. During 2019, the use of data visualization in blog content has become quite popular and it doesn’t seem to be going away in 2020. The top digital marketing blogs to follow in 2020. Long-form research-based articles will do well on editorial and newsworthy blogs. Just take a look at TikTok and how much it’s grown! The idea is that all the content on your blog is organized into a few main topics. With the reduced dependency on traditional methods of advertising, most people are looking to brush up their digital marketing … By determining which pages someone visits on your website, you should start to gain insight into what that person cares about. Scrunchies are a trend. My rating: 3/10 Key Metrics: 1. “Movie Reviews” search volume: 73,000 / month 2. But how? Important factors are image alt text, using colors conscientiously, making sure that text is checked for grammar and flow. By using personalization in your video, you can gain more attention to your videos and ensure that your prospects watch the whole video! Ask your writers to answer the comments in their articles or have a dedicated person doing it for all blog posts. These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. The Moz blog, better known for its SEO toolset, is a blog that covers all topics related to search and inbound marketing. The word or phrase that links back to your website should be inline with your overall SEO strategy in order to get the biggest bang for that link. Taking out the comment section completely will save you from having to answer any. It all depends on the quality of content you include. Keep up-to-date with the changing trends in digital marketing and stay one step ahead. Global and national companies can do this easily, but it's important for smaller businesses to also think outside the box. 1. … If you want to go all out and learn from the ground up, you might as well take the free Hubspot Content Marketing certification where you can get all the tools to create your own content clusters and pillar pages. Nice content. If your blog is widely read, your comments section will become famous for its linkback power. The disruptive nature of 2020 is motivating a new wave of students to seek out educational opportunities, presenting a key opportunity for higher education marketers to meet them where they’re at. We’re pushing 12,000 words here.) The number one step to optimizing for rich snippets is to create content as numbered lists. Video dominates our attention today anyway, but why stop there? Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. Google trend: Downward trajectory For movie aficionados, the movie review niche seems like a good fit and it can be if you’re a wicked good writer and publish insightful reviews that people want to read. Everyone loves winning something and by consistently running fun, low cost giveaways, we've been able to quadruple the following for one of our clients over the last two years. The debate between having or not having a comments section on a blog has been going on for a while. These are trends that will come true, some already are, and you have to adapt for them. We recommend looking for websites with a domain authority (DA) of at least 20 (the higher the better) and with solid monthly search volume. Best New Year Marketing Ideas for 2020. We developed and ran a HIVE branded GeoFilter for two entire days to cover the entire area of the conference (495,000+ square feet) and reached over 1,200 people for less than $118 total. Make it into a video! The BBC are a great example to follow. In its annual topics and trends report, Facebook IQ identified focus areas in countries around the world. This is called affiliate marketing, ... 107 replies on “9 Amazing Blog Ideas and Topics (Perfect for 2020)” « Previous 1 2. Find the right template, it could be a comparison, a timeline, a flowchart, or a list. On top of those writers, some blogs accept guest writers as well. Captivate.FM is a solid choice for podcast hosting, and... Posted on November 14, 2020 by Haley Walden in Marketing. They aren’t ideas set in stone or rules you need to follow to the letter. Long-form articles are the ideal real state for placing backlinks to your favorite sites and blogs. Home > Digital Marketing > 10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2020] Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, … Harness the power of Divi with any WordPress theme. Remember - you also have the ability to review the content before it goes live. There are two sides to guest blogging that can be beneficial for your business - accepting guest posts and submitting guest posts. Some ideas can be personal blog post ideas or even, lifestyle topics. From keyword research and optimization to detailed analysis of old and new content. Continue to personalize your email with things like company name, first name, and industry. Short videos can be created as a series, a number of long-form blogs in the same topic cluster can be turned into an educational series on YouTube. Follow a Content Marketing Plan With Topic Clusters. Optimizing for rich snippets involves aspects of SEO like search intent, short and long keywords, posing questions like a reader would and then answering them in full. They are more like suggestions that can help your blog improve and your business grow. Terms of Service | Sitemap | Client Portal, 11 Creative Marketing Ideas to Use in 2020 [UPDATED]. I think I definitely need to investigate infographics and video content too – food for thought! Be mindful of color schemes for color-blind users. If you haven’t optimized your blog for accessibility, it’s time you start and improve from there. However, before you can start promoting your own business on this channel, you... Posted on November 20, 2020 by B.J. The video below will give you a quick rundown of how this strategy is set up and how it works. Here are four of our favorite creative marketing ideas that you should consider implementing in your campaigns this year and next. Many amongst them are exclusively designed to boost ecommerce sales during the holiday season. What used to be considered solely as charts, graphs and complex data visuals is now a growing trend. I’ve been thinking of topic clusters since the beginning of the year and this post is timely. Alternatively, you can use one of the many graphic design tools available online with the help of infographic templates and widgets. This practice is becoming increasingly common in blogs of all sizes and niches. This can also make your content more evergreen. Adding third-party links will add more value to your content, as long as they are reputable. We're getting responses almost immediately and our prospects are loving them! Create downloadable audio versions of your content. Focus less on what it is you're giving away and more on how you're getting people to participate. These blog post ideas are ideal for entrepreneurs, marketers, and businesses alike. Look back at the first step, the content marketing plan. That way they will get to know you better. They're turning to Google and their own research to find what they're looking for. Each already passes the test on whether they’re good for making money. But don’t forget to make sure you also double-check your grammar and message so the content flows well. While it can be a full-time job just to create the content to come from your own website, it can be a huge benefit to your company and your website to start creating content on other websites as well. Oh, and check out what it looked like: One big opportunity any business has is to evaluate all the content that they own and start to find new and fun ways to use it. PRO TIP: Data is only useful if you act on it. You'll get engagement, but it takes more than that to convert that engagement into sales. All rights reserved. As such, I’ll be focusing on eight proven, profitable blog niche ideas. Digital marketing is one of the most competitive blogging niches for affiliate marketing in 2020. PRO TIP 2: You can start building your first chatbot for free using HubSpot! Posting photos and sharing stories makes customers feel like they're getting a real sense of what goes on behind the scenes. Unlimited Users. That’s a bit overwhelming. Comments are a bit of a minefield in blogging. Allow no more than one backlink to that person's website and require that the content stay educational/helpful, not salesy. Digital Marketing Blog. That's why we have turned to chat and chatbots. Make sure there are no grammatical errors, these confuse screen readers. On page SEO is very important when writing articles but the biggest thing for me is that you are passionate, or at very least have a keen interest in the subject you are writing about. Your blog is a huge asset and can be used as a tool to foster a community, while driving sales. If you are hosting an event, attending a conference, or even just want to get seen in a specific geographic area, you can likely get a lot of good visibility by creating a branded and fun GeoFilter. Blog posts, just like the pages on your website, need to be optimized for visual search, screen readers, and color blindness. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Publish the infographic on your site and share it on Pinterest and other social channels. PRO TIP: Don't require a user to give up their contact information in your chatbot unless absolutely necessary. Let data drive your creative. From things like adding calls to action and optimizing for rich snippets, these blogging trends for 2020 are things you should consider adopting no matter the size of your blog. People are looking for answers, education, tips, tricks, and ways to solve their problems. Reply. While live chat is really only realistic during business hours, a chatbot is available 24/7/365. Does your brand target its ideal customer based on a specific set of beliefs or causes? That way they can navigate the article easier, see what comes next, or jump to the end. This growth in voice search is good news for marketers as it’s an increasingly sophisticated and useful tool to add to the box. Preview 110+ Premade Websites & 880+ Premade Layouts. If the campaign was a hit, your readers will be eager to read your case study and replicate your success. Dissect your last marketing campaign and analyze what went well and what didn’t. Only creative graphics can tell a story in that way. I usually plan content in advance, but I always keep an extra list of blog post ideas in my notebook. Use data visualization that matches your content, don’t just add it for the sake of keeping up with trends. Long-form content is an article of at least 1200 words. Put it all together with an attractive color scheme. Today's online audience responds to content that is engaging, creative, and valuable. People don't buy from businesses, they buy from people and pulling back the curtain on your business and showing your human side can help you develop trust. Your topic clusters, along with what you know about your readers will help you decide what kind of long-form content to create. Augmented reality ads. One of the best online resources for learning how to create topic clusters is the Hubspot blog. You’ll likely need to narrow down within each of these niches. HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing. Top 5 Trending Social Media Topics of 2020. by Britnee Berman | Jun 5, 2020. Successful blogs don’t just rely on texts anymore. To make it as easy as possible to navigate this behemoth, we’ve grouped our massive list of blog post ideas and question prompts into 11 categories. Vivek Chugh, CEO of checklist app Listables, agreed data-driven segmentation has worked well so far because it allows Listables to tailor its messages and make sure it is getting it in front of the right people, so this segmentation will be a big part of marketing in 2020, too.. 3. Today, these innovative digital marketing trends are among the top priorities for most business owners … Keyword difficulty: 68 3. Moamen. Wow, blogging these days seems complicated and exhausting! . ... SEMrush also created one of the best digital marketing blogs. Make sure to only link to sites with a good reputation. Let’s jump in. Publish Different Types of Long-Form Content. The last thing you want is to get dinged for duplicate content because you posted someone else's content that already lives on their website. Updated for 2020. When you create blog posts according to a plan with topic clusters, not only your blog will be better for it, also your business. Accessibility on the web is rapidly moving away from blogging trend status to a complete necessity. On a well-designed website, the user experience from start to finish will be seamless and easy. By using that data, you can serve display advertising to get them to come back to your website based on their actual interests. Most businesses have started implementing personalization into things like email marketing, but what if you could take that further? For example, if your blog is for professionals, an expert roundup with high-quality tips on doing business in your industry will bring lots of value for your readers. Don’t try and tackle all of these ideas, just pick one or two. For example, offer an entry in exchange for new customers liking your Facebook page or for existing customers to refer a friend. Guest blogging is definitely not new, but a lot of businesses fail to see the potential here. You don't have to give away a car in order to garner interest and create excitement around your giveaway, but the prize and the amount of effort required to qualify should be in alignment and should line up with your target personas. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. Our Digital Strategy Agency Intros Client Success Before a Deal Closes. It takes too long and gets frustrating. There were thousands of businesses and agencies that attended DSD and it was in the middle of Downtown Denver. But don’t stick to one type of long-form content, use a variety of different styles. Blogging might only be one of the branches of a marketing plan, but it sure is an important one. In order for mobile and online marketing to actually inspire users to click-through to your site, you need to prioritize the graphic design of your ads. The list above has 8 ideas. Have you aligned your brand with your highest and most closely-held values? Lots of people, lots of tech-savvy people. Once they come on board, give the writers some training as to your brand voice and how your articles are formatted. One of the best articles out there right now is by Ann Smarty on Moz.com. The blog gathers industry experts who contribute their experiences, advice, insights, how-tos and much more. The goal of this blog is to help people find better ways to make and save money. 40 Blogging Statistics You Need to Know in 2020 (to Blog Smarter This Year) Updated On October 16, 2020 by Ryan Robinson 60 Comments If you’re looking for the most up-to-date blogging statistics in 2020, you’ve come to the right place. That's why personalization is more important than ever. It´s very usefull for me. 4 Fresh content marketing campaign ideas for 2020. Read below for a list of 99 marketing ideas for Black Friday 2020 from the biggest brands in the industry! If you want to be creative with your digital marketing projects, you can't be afraid to use striking visuals that will grab the user's attention. You'll find patterns and themes of how people are using your website (or how they want to use your website). It’s time to give your marketing campaign a refreshing twist. PRO TIP: Contests fail, typically, for one of two reasons - 1. you require your followers to do too much in order to qualify or 2. the prize that they win does not align with your target persona. How many of these trends have you already adopted on your blog and which of them are you considering to add? In order to make it easier for them to follow your content, include a floating pop-up menu at the top. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. In this post, you will find 60 blog post ideas you can use to craft content that grows your business. Social media is the best platform for authenticity because it removes the marketing middleman. To help you crush your New Year marketing promotions, we’ve got some tips for you. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. PRO TIP: Make sure that you research the website first. Content marketing, social media marketing, video marketing, search engine marketing and email marketing are the top trends for 2020. Frequency 2 posts / dayAlso in Marketing Automation Blogs, SAAS Blogs Blog blog.hubspot.com/marketing Facebook fans 1.9M ⋅ Twitter followers 814.3K ⋅ Instagram Followers 281.7K ⋅ Domain Authority 91 ⓘ ⋅ Alexa Rank 673 ⓘ View Latest Posts ⋅ Get Email Contact Rich snippets are the single best real estate on Google. Digital marketing is a broad niche that has grown steadily over the years. 1 License. Just by seeing that only 30% of visitors are seeing your form doesn't do you any good. I actually working on my blog. Format your posts as numbered lists with properly ordering headings. You might already be doing some of these while some others you might not have started with yet. In the expert roundups, link to your expert’s websites, in the resource lists offer links to those resources. But, acting on that and adjusting your website to move that form up on the page to where now 80% of visitors are seeing it can make a huge difference. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. It’s one of the best platforms to get the latest news about online marketing. ... @LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. This is especially true when it comes to your company blog. We are so excited about the evolution of one to one video. When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand. They don't care about what you do for others, they care about what you can do for them, their company, or their industry. The blog is the first place customers look when they have questions about what you do or how you can help them. The videos nail it! People that leave comments expect to be answered, otherwise, they will feel ignored. Personalization isn't just about delivering something that says, "Hey Sarah", it's also about serving relevant content to the right people at the right time. We went to Digital Summit Denver in July and created a GeoFilter for it. We offer a 30 Day Money Back Guarantee, so joining is Risk-Free! It also gives you a chance to respond to customer comments in real time. Outline the content into snackable sections. You just have to find the right tools to create them or find the right designers to create them for you. If you have the means, you can hire a designer to make these for you. No one goes online to feel like they're reading a textbook or a string of keywords stuck together. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred Trend 1. If having to answer comments doesn’t fit with your strategy, another option is to not have a comments section at all. Look at the content they have written for other publications and consider if they will match your brand. Use Google Data Studio for the simplest visualizations. The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.. There are a lot of trends and it’s hard to follow or know all of them – so this helps a lot. Creating blog posts without a set plan isn’t going to cut it anymore, especially if you want to be successful at it. But you need content ideas to do it. Share content that adds value every time you post! Depending on the nature of your company, creativity may not be in your wheelhouse, but there are always opportunities to improve your online presence. If you would like them to write on a regular basis, you can give them limited access to your WordPress dashboard so they can submit their stories directly to your WordPress. But you know you need it in order to have something to promote via social media. Believe it or not, pretty much any content can use a data visualization or tow, specially long-form content. She goes through all the details you need to know to optimize your site for rich snippets. Selling less. Let us know in the comments. If your blog is educational in nature, an ultimate guide on a topic that your readers want to know more about will be a great resource for them. Start personalizing the full experience for your prospects and customers. All topics are set up as clusters, with the main page, called a pillar page, linked to and from a number of different types of content. Finding the right content formats is something you have to try out until you find what works best. By hosting different types of writers, your content can be enriched by different voices and styles. In order to get your blog articles into that exclusive spot, the content needs to be optimized for SEO. In 2020, more companies will experiment with interactive content types, such as: Quizzes and polls. Your chatbot should be a helper, not a gatekeeper. Check it out and start using some AI to power the way your visitors use your website. You can create data visualizations of your content like infographics, slideshows or social media graphics. Before adding a link, check the web site’s domain authority on a site like Moz or SmallSeoTools. Keep reading for some tips and resources on how to gets started with this strategy. Linking to sites with a high domain authority will improve your own DA and the team at the site you linked to will be glad you did. By fully embracing personalization, you can create the experience that each prospect wants to see. Use an SEO tool like Yoast to help with the keyword density etc. Break it up and share it in chunks through social media! If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. Posted on February 25, 2020 by Orana Velarde in Marketing | 10 comments. ©2014-2020 DGB LLC • HIVE Digital Strategy. Posted on November 21, 2020 by Will Morris in Marketing. So, we decided to create it. Have you written a blog post that got a lot of traction? Share This Story, Choose Your Platform! Blogging trends are funny things. A lot of people that are looking to submit guest blog posts are writing sales pitches. Get to know the people leaving the comments, if you notice them leaving comments regularly, connect with them. The video below from Ninja Outreach gives great tips on using their tool to put together an expert round-up. By opening your blog up to guest posts, you are essentially getting free (they may even pay you) help in developing that content. Good quality content is still king, therefore everything in your long-form article must have value to your readers. Your videos made from repurposed content can be short to post on TikTok, longer to post on YouTube or can also be a live broadcast on Facebook. Of all the blogging trends for 2020, this is the most important and the one that will help your blog improve the most. Read it all to see why or why not to get rid of the comments section. This creates a huge opportunity to be the source for that information. She is currently enjoying Istanbul. At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. I’ve curated a list of 20+ Holiday Marketing Ideas to Boost Ecommerce Sales in 2020. Other ways to repurpose content are newsletters, social media posts and most importantly, videos. By adding a heatmapping software such as Hotjar, you can start to get aggregate insights into how far your visitors are scrolling down on each page (across device types), where they're clicking, and also get a clearer picture of their journey on your website. Repurposing your content is an easy blogging trend to adopt. The key to this practice is to be choosy with the writers you accept. The “Information is beautiful” blog is a great place to start. 360-degree videos. Create “micro-blogs” about a topic related to your brand on your Instagram feed. So let’s just head into the topic without wasting much of the time: Best Digital Marketing Blogs to follow in 2020. PRO TIP: Ensure that all content stays educational. The perfect theme for bloggers and online-publications. Source icons and widgets that have to do with the content. Give your website visitors a custom experience by delivering content that is specific to their industry, goals, or interests based on their previous interaction with your company or by making assumptions about their role, company, or industry. It also creates the need to pump out a lot of content. Here’s the beautiful part, though. Running low on blog post ideas? If you decide to embark on any of the trends in this article, we’d suggest you tackle this one. There are very few things more powerful than knowing how your website visitors are using your website. Blogging Trends for 2020 You Should Know About 1. The challenge is in getting complex data across in a simple, visually pleasing way. PRO TIP 2: Make sure that you include a backlink to your website using good anchor text. Look at your data and make adjustments based on it. Your audience should be able to tell from one glance at a digital ad what your company is all about. These five are the most prevalent. In the Elegant Themes blog we’ve reviewed some video software that can be of help: Long-form blogs are perfect for creating infographics. Of course, even though I said that it's probably the most common place to use personalization, that doesn't mean that it should be forgotten moving forward. There are so many ways we can repurpose content. Keeping track of your writer’s workflow will need an editorial team that is always checking for quality control and for keeping the content in the brand voice. Long-form content is still your best bet for the length of content you publish. I appreciate your comment. One more time for the people in the back: 🗣️ CONSUMERS DON'T CARE ABOUT YOU! When conversations start to happen in your comments section, take part and collaborate. We’ll not only put these trends on your radar, but we’ll give you direction on how to get started with each one. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. And in case if you are also in search of some of the biggest digital marketing blogs, then here are the Best Digital Marketing Blogs to follow in 2020. I am an Egyptian blogger and I want a team work with me because I do not know the English language and I have a blog idea. Blogging might only be one of the branches of a marketing plan,... 2. The main aspects of a topic cluster strategy for a content marketing plan are pillar pages and topic clusters. This is the biggest, most in-depth list of blog post ideas available on the web. The World's #1 WordPress Theme & Visual Page Builder. Run it through a domain authority checker and even website traffic estimator to ensure that you're putting out the effort for a website that is going to benefit you. Values-based marketing happens when a brand connects with its... Orana, Thank you for one of the most thorough informational posts on generating dynamic content I’ve read on the EG blog! In this article, we’ll look at the most important blogging trends you should know about in 2020. Look for Opportunities to Diversify. Pay attention to the content your contacts are consuming and deliver content to them that aligns with their interests. If you’re just starting to invest in content, it can be challenging to know where to start. Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. Contests and giveaways are a great way to get attention online. There are plenty of tools available to create videos. Turning a blog post into an infographic is straightforward and easy to repeat: Blogs can either use in-house writers or a selection of freelance writers. More and more consumers are turning to chat right away when visiting a website to find the answers that they're looking for. Data visualization is becoming mainstream through the information is beautiful movement. Long-form content is perfect for repurposing into other formats. For placing backlinks to your company is all about experience from start to gain insight into that! Knowing how your website just add it for the mainstream blog and which of –... Should ) go further than just adding their first name, and you gain! More shares and more followers much more TikTok and how your articles are formatted titles... Topic without wasting much of the best platform for authenticity because it removes marketing. The web is rapidly moving away from blogging trend to adopt wants to see why or why not to the... Create topic clusters money back Guarantee, so joining is Risk-Free a gold mine of content you.. Up for our Monthly Nonprofit Writing Prompts email newsletter for more complex creations you from having to answer any and... Ambitious concepts bordering on the web is rapidly moving away from blogging trend to... Choosy with the help of infographic templates and widgets that have to try out until you what... Makes a free giveaway well worth it patterns and themes of how this strategy is up. Consuming and deliver content to create them or find the right designers to create videos who contribute their,. Require a user to give your marketing campaigns can help them how-tos and more. In newsletters and annual reports what it is you 're likely sick of hearing the... Using personalization in your email newsletter * something you have to find the right content formats is something have. | 10 comments always a hot topic for blog post that got a lot businesses... 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marketing blog topics 2020

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