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Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else. While most of the Amazon data only provides approximate values, we can see that the platform is the first choice for consumers. The company has distinctively managed to stay abreast of changes in the eCommerce industry, bulldozing its way to the crest. Free delivery on millions of items with Prime. That’s the $42.745bn. In 2018, 58.7 million US households had an Amazon Prime subscription. A whopping 65% of Amazon customers use computer devices to buy products. In 2018, Amazon’s revenue grew by 31%. However, it gives faint signs of the increased preference by eCommerce entrepreneurs to sell on this platform. Besides, 89% of US consumers are more likely to buy a product from Amazon than other online stores. That means Amazon is expected to capture nearly half of the U.S. e-commerce market by the end of 2018, eMarketer said. Life is complicated. Last updated 1/1/20. Paperback $13.99 $ 13. What is Amazon’s largest market outside the US? Primarily, it has enabled sellers to deliver remarkable customer experience savored by Amazon users. Over 100 million products were bought in 2018’s Prime Day. This is especially relevant for any conversation about predatory pricing: Amazon is setting the price directly for 15% of US ecommerce, not 35%. Clearly, with its extensive reach, selling on Amazon is an irresistible opportunity. Not only is Amazon eating up market share across various product categories, its intake is growing. This dwarfed visits to Wallmart (59 million), eBay (54 million visits), The Home Depot (36 million visits), and Groupon (32 million visits). N/A. That slower growth means it's losing market share to big-box competitors. excluding cars, car parts, gasoline stations, restaurants and bars) of $3.6tr in 2018. Hence, Amazon US retail revenue of $200bn was about 6% of US addressable retail. Amazon.com: Market share. Keep it clean. On the contrary, 10% of consumers go to search engines, brand websites (5%), retailer websites (4%), and social media (1% ). The categories include electronic (89.9%), home improvement (83.8%), food (81.8%), sports, fitness & outdoors (89.6%), household essentials (88.8%), and health/medicines (92%). That leaves ‘addressable retail’ (i.e. Last updated 5/18/18. As of July 2019, Amazon ranked 10th in global internet traffic engagement. The forecast was revised after disclosure in Bezos’s annual shareholder letter in April 2019. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. So for a category like electronics, you can see that there is a huge Skip to main content. Share this page. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Second question: $184bn sounds like a big number, but how does that compare to the competition? Another one of Amazon’s ingenious creation is Prime Day. Three-quarters of Amazon seller firms had between 1 and 5 employees, in 2018. Amazon US GMV plus the US physical stores (which we need to include now since we’re comparing with physical retail) was roughly $200bn. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. This data shows Amazon's share of e-commerce from 2012-2017. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. Amazon statistics have shown that the company’s disruptive force has radically changed the dynamics of the whole eCommerce ecosystem. Besides, the affiliate program has been a reliable income generator for Amazon. Others check prices on search engine (36%), retailer website (33%), brand websites (24%), another marketplace (17%), social media (5%). Another thing to note is that, while mobile commerce continues to grow, many consumers still shop on their desktop devices. On the other hand, some of those third party products will be competing with products that are sold and priced by Amazon, and setting their own prices accordingly. The number is projected to balloon to 68.7 million households by 2020. After adding the market share of its fashion specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share. Last updated 9/19/18. This more than double the market share of its nine closest competitors, combined. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 percent). On average, 45% of US consumers scroll through at most two search pages when searching for a product to buy on Amazon. What is Amazon’s real scale, and what is its market share? What market share would that give Amazon? But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market from 38% to 49%. Now we have more numbers to choose from. In recent years, Amazon has made gigantic strides to become only the second $1 trillion business, after Apple. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. Clearly, the Amazon associates program and the FBA provide insights into Amazon’s growing dominance. Market space Websites Added. Notably, having these stats at your fingertips will help you to not only run targeted marketing campaigns but also make smarter decisions and keep pace with global eCommerce titans. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. Amazon is a big company, but what does that mean? Gasoline stations had $511bn of revenue (co-incidentally almost exactly the same size as ecommerce) and it seems unlikely that Amazon will ever sell gasoline. By the end of 2019, more than 51% of US households will be Amazon Prime subscribers. When it comes to checking reviews, 79% of US consumers go to Amazon. Bank of America estimates Amazon currently has about 44% of U.S. e-commerce market share, up from 40% in 2018. By the end of the Q1 of 2019, Amazon Web Services (AWS) controlled 31.5% of the global cloud infrastructure services market. In terms of percentage, 48% of US consumers visit Amazon.com at least a few times a week. To repeat: Amazon doesn’t treat that $160bn as its own revenue and so it’s not in the revenue tables above - it only reports the $43bn of fees for handling it. Better still, 55% of US consumers are current Amazon Prime members, 15% are former Prime members, and 31% are not Amazon Prime members. More importantly, 60% of the top sellers in the Amazon Marketplace focus on the Home and Kitchen category. Amazon Prime is an exciting membership service that gives subscribers free two-day shipping. Today, Alexa has become an integral part of how consumers interact with their smart home devices. Its US ecommerce business probably grew 20% in the last year, and so its market share of total and of addressable retail is going up. It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. That … AWS is one of the biggest revenue generators for Amazon. Now let’s come back to that ‘third party’ thing. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. Walmart’s US revenue in 2018 was $318.5bn. Interestingly, 3,000 sellers joining the eCommerce giant every day. However, with innovations such as Alexa and Amazon Prime Air, Amazon remains an incredible option for many vendors. Market share is the fool’s gold of modern business. It has delivered the killer blow to the traditional Cyber Mondays and Black Fridays. Running the numbers, Amazon has about 35% of US ecommerce. As a result, the firm has maintained a constant upward trajectory, reaching heights never before imagined. Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. AWS accounted for 41.5% of the total public cloud market as of 2018, gobbling up a market share that’s bigger than Google, Microsoft, IBM, and Rackspace combined. At that rate, buy-in for Amazon.com, Inc’s stocks are among the highest in the US today. Apple has (say) 15% of global smartphone unit sales, but it also has 80% share of US teenagers’ phones. Moreover, as of 2018, Amazon controlled 73% of the US smart speaker market and 27.7% of the global smart speaker market. Even better, Amazon statistics show that approximately 53 million US consumers purchased a product from Amazon on the 2017 Prime Day. Amazon doesn’t actually tell us the splits, but we can make some reasonable estimates. For example, in 2018 alone, the segment generated $25.66 billion in net sales, an increase from $17.46 billion generated in 2017. In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. That's 490 times its split-adjusted stock price. This graph shows the market share of tablet vendors worldwide based on over 10 billion monthly page views. If we want to do that for the USA, what are those numbers? Amazon still leads the way in the number one spot dominating online commerce. Nearly a year since the largest disruption of the grocery industry to date, Amazon is still refining its integration of Whole Foods Market, Amazon Dominates Online Grocery Share: Report The e-tailer has captured 18% of online grocery sales, according to a One Click Retail study. This graph shows the market share of tablet vendors worldwide based on over 10 billion monthly page views. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. The increased income from the third-party seller services doesn’t tell the whole story. It signifies Amazon’s relentless endeavor to extend its reach and command all facets of the customer purchase journey. Numbers of hundreds of billions of dollars are thrown around, but is that big in relation to, say, US retail? To reach global sales channels like the ones described above, sign up for a PublishDrive account for free. Amazon Com Inc s' competitors and its Market Share by Electronics & other general merchandise, Media, Total, Other segment - CSIMarket (Incidentally, this means that $522bn total US ecommerce is about 15% of US addressable retail.). The Jeff Bezos-led company could make a … Amazon increases dominance of UK ecommerce market, taking a 30% share – eBay, its closest rival, has just 10% Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential , which also rates the UK as the world’s third largest ecommerce market, behind China and the US. In Q1 2019, 53% of paid units sold on Amazon were facilitated by third-party sellers. We often hear that it has ‘huge scale’, and maybe it’s ‘dominant’, or even ‘a monopoly’, but what does that mean? But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. 43% of US consumers click on Amazon advert from the web. Notably, Amazon has been at the fore of the endless shifts in attitude, demographics, technological advancements, and customer preferences. So for a category like electronics, you can see that there is a huge volume of digital transactions, and that Amazon holds maybe 80-85% of that volume. Giving a total US GMV in round numbers of roughly $184bn. He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. Also, Amazon Alexa is available in more than 60,000 devices. Running the numbers, Amazon has about 35% of US ecommerce. Since 2016, Amazon shares have steadily grown their value by over 200%, from roughly US$607 per share, to its current sale price of US$1,845 per share. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. Read Amazon Publisher Services customer reviews, learn about the product’s features, and compare to competitors in the Other Advertising Software market In the U.S., the company's share of all retail sales is as high as 7.7 percent, including sales made by other retailers who sell on Amazon's Marketplace. To reap maximum benefits, you need a leading eCommerce platform for small businesses and a well-orchestrated customer acquisition strategy. As an illustration, look at the success and growth of the Amazon Prime subscription. Finally, of course, Amazon is growing. Websites Dropped. We expect this momentum to continue into 2021 when it will reach 39.7% market share. Vendor. Amazon's market share in India: 30%. Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. But, Amazon doesn’t treat the value of the actual purchases as its own revenue, which is in line with US accounting rules, since technically Amazon is only acting as an agent. In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. On account of convenience, the FBA has been a revelation that saves time and money. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Of the different demographic groups, Millennials spend double the amount that Baby Boomers do on Amazon. Besides, Statista revealed that on average, an Amazon Prime Member spends $1400 on eCommerce shopping, compared to $600 spending of non-Prime members. As of July 2019, Amazon’s market value had reached $993 billion. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. Google, by contrast, is expected to lose 1 percentage point of market share. Amazon has more than 541,900 human employees and over 100,000 robot employees. 2 player from 31.7 points to 33.4 points.   More on AMZN Market Share. In regards to trend growth, both Amazon and Google have suffered from a slowdown after reaching the product maturity stage. On the contrary, its takeoff as a tool to simplify the sales process has not been impressive, but a better future is burgeoning. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. providing a stark example of the kind of hurdles Amazon faces in Europe. To illustrate, with over 8,000 partner network members, 1,900+ AWS third-party software products, and 70+ infrastructure services, the AWS is a force to reckon with. MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. For example, Prime, Prime Day, and FBA are notable pieces of ingenuity that have stamped Amazon’s authority as a global eCommerce giant. But if we’re going to worry about the scale of the Amazon machine, which scale are we talking about? Interestingly, a whopping 66% of consumers start their search for a new product on Amazon. A scant 18 months later, AWS holds onto 31 percent while Microsoft’s cloud service has jumped to an impressive 20 percent. To illustrate, 2015 ($107 billion), 2016 ($135 billion), 2017 ($177 billion), and 2018 ($232 billion). The US consumers have bought more than 100 million Echo devices to run Amazon Alexa. On top of that, in 2019, Amazon is predicted to account for 13.7% of the worldwide online retail market sales. To understand where the CPaaS market is By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. Better still,  Home & Kitchen (64.3 million), Clothing, Shoes, and Jewelry (33.4 million), and Tools and Home improvement (11.1 million), are Amazon’s leading revenue generators. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. Amazon.com, Inc. Common Stock (AMZN) Pre-Market Stock Quotes - Nasdaq offers pre-market quotes and pre-market activity data for US and global markets. Besides, in the most recent years, Amazon has recorded steady growth in net revenue. Amazon market cap as of December 18, 2020 is $1000B . Amazon Usage statistics have shown that, during April 2019, Amazon had close to 2.4 billion desktop and mobile visits. In recent years, the company has seen a monumental shift, driving the online retail industry into incredible heights. The size of the addressable audience is astounding. Free two-day shipping (83%), video and music streaming (10%), PrimeExclusive deals at Whole Foods (5%), free audiobooks & magazines (1%), and other (1%). Matt Day. This shopping holiday was first held on July 15, 2015, in celebration of Amazon’s 20th anniversary. Copyright © 2020 FinancesOnline. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Ever since Amazon introduced the Echo speakers, the growth of Alexa has been on high gear. Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. But another important strand is that a regulator doesn’t just look at the share of ‘retail’ (however defined), but at the share of particular segments, and it chooses what definition it wants to use depending on the problem it thinks it’s addressing (and this is a political question, not just an economic one). The next biggest player is eBay, which takes a […] $3,800 per share. Number of monthly visits to Amazon.com from a mobile browser: Current Websites. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. Also,  95% of Amazon Prime customers say they will probably renew their Membership. Amazon Kindle. Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. Today, that’s around 6%, not 35% or 50%. If we exclude the stores, ~66% of Amazon’s revenue is in the USA, and it seems reasonable to assume as a starting point that the same proportion of ecommerce is also in the USA. The Prime subscription program is a supreme example of Amazon’s innovation prowess. There is no doubt Amazon provides an established customer base, but for increased acquisition, you should advertise strategically, implementing new technologies, and price more dynamically. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. Technology in the eCommerce space is increasingly becoming a mainstay even as the landscape becomes even more complex. There is no doubt, Amazon market size will continue to grow. 50 million Echo devices had been sold. What’s intriguing is that Amazon Prime has quashed one of the most prevalent eCommerce challenges, shipping, besides its other inimitable benefits. Besides, you need to leverage the available data, like the statistics we’ve compiled, and work with innovative tools to differentiate yourself in the cutthroat online eCommerce space. So, to begin: market share in principle is Amazon’s business divided by the total market. From reading these statistics, it is clear that Amazon is a monopoly and must be forcibly broken up into a number of smaller companies. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. 3.0 out of 5 stars 2. Market Share. With that said, getting down to the nitty-gritty of Amazon can be a high starting point. Amazon's projected share of the US digital ad market: 4.1%. The shopping holiday is reminiscent of Cyber Monday or Black Friday. But that doesn’t mean selling on Amazon is straightforward. This all-conquering plan offers an easy way for eCommerce entrepreneurs to monetize their websites. On the other hand, a whopping 89% of US consumers visit Amazon at least once a month. In Q1 2019, Amazon broke the double-digit barrier in terms of sales. When looking at quarter-over-quarter growth between Q4 2017 and Q1 2018, Amazon gained share … Amazon averages a 74% share of digital transactions in the US. The more that ecommerce expands beyond the original commodity categories, the more that we see new and different models and experiences proliferating. On the 20th anniversary of the IPO Amazon stock closed at $961.35, giving the company a market value of about $466.2 billion. Although Amazon’s cloud market share is noticeably bigger than Azure’s, the year over year change indicates that might not last long. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Another 10% comes from ‘Other’ (mostly advertising) and subscriptions (Prime), and then there’s the ‘physical stores’, which today is almost all Whole Foods (the revenue number in the table below jumps from 2017 to 2018 because Amazon only owned Whole Foods for part of 2017). Sources: Amazon (revenue, Prime members, cloud revenue), EMarketer (e-commerce, e-commerce category share, advertising, smart speaker share), Euromonitor International (total retail share… The Amazon market share is a very important consideration, but don't miss out on potential sales outside of just Amazon. 67. In 2017 AWS was amongst the top four public cloud providers, alongside Microsoft Azure, IBM Softlayer, and Google Cloud. Flipkart is the largest online retailer in India, with a 31.9% market share in 2018, followed by Amazon at 31.2%, according to Forrester. Consequently, the global giant has delivered remarkable solutions like Alexa and Echo devices. In addition, 74% of consumers go to Amazon when they are ready to buy a product. Amazon only boasts a mere 5 percent share of total retail sales, excluding food, across the country, according to data from the U.S. Census Bureau. However, these applications have had a hand in the process as statistics have revealed. Also, according to Amazon Prime members statistics, the following are the favorite Prime subscription benefits. The latest closing stock price for Amazon as of December 18, 2020 is 3201.65. Based on my DCF analysis, I estimate Amazon's fair … Amazon statistics show that in 2018 alone, the firm gained $14.17 million in revenue from the subscription services category. The same year the share of the AWS IaaS segment was 51.8%, and it’s raked $12.2 billion in revenue. That fell to 34% in … Shopify, another platform for online retail, is now at an annual run-rate of $60bn of GMV, up from nothing five years ago. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. We expect this momentum to continue into 2021 when it will reach 39.7% market share. To help you out, we’ve compiled all the statistics you need to know about Amazon. Also, FBA has lent a hand to sellers who are too naive to handle the packaging and shipping of products. A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. That’s the highest estimate on the Street. The report reveals that Amazon dominates UK ecommerce (30.1%), accounting for $30bn in sales in 2019. Currently, the retailer is present in 14 countries, but it ships products to more than 100 countries. 30% of revenue is now platform services - AWS (the digital platform) and ‘Third-party seller services’ (the sales and logistics platform, otherwise known as Marketplace). At the end of 2018, AWS had 33 percent of the market and Azure 15 percent. Amazon is projected to claim 8.8 percent of the all digital ad spending in 2019. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2 AWS is used by more than 1 million active subscribers in 190 countries. Splitting out GMV is important because Amazon isn’t setting the price or choosing the selection for the third party Marketplace. Amazon owns more than 90% market share across 5 different product categories [Report] Reports from Kleiner Perkins' Mary Meeker and e-commerce data … In other words, you need to train your sight on the Amazon business model. Hence: Amazon’s first party business had about 15% market share of US ecommerce, (As a backstop, if the 66% US/international split is too low and Amazon has more of its ecommerce than that in the USA, treating global GMV of $277bn as though it were all in the USA would give Amazon a total US ecommerce share of 53% - in other words, it must be significantly lower than that). First of all, Amazon’s deep expertise has been phenomenal. PublishDrive has been helping indies publish in China since 2017. Moreover, the company will control over 50% of the US eCommerce market by 2019. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. Hence, you could argue that since ecommerce is clearly going to take over a much larger share of retail, and since Amazon has a large (35-40%) share of ecommerce, Amazon’s strength in ecommerce means it will swallow everything else, even if it’s only at 5-6% today. Consequently, you’ll use the insights to create befitting innovations to connect with your loyal customers and high-value prospects. This is because unlike the Black Friday and Cyber Monday, which are enjoyed across all divides in the eCommerce world, Prime Day is exclusively meant for Amazon users. The company has formulated an extensive moat for itself, and its dominance in the eCommerce arena is far from waning. AWS Amazon reported Amazon Web Services (AWS) revenue of $11.6 billion for Q3 2020, compared to $8.9 billion … On the one hand, 74% buy a product online at least every few weeks. Interestingly, 26% of consumers buy the first product to appear on the Amazon search results page. Actually, Amazon reports have shown that many customers start their product search and price comparison on the Amazon website. Amazon Alexa and Amazon Echo were not designed to exclusively streamline sales. ), Number of U.S. Amazon Prime subscribers 2013-2019, More Than Half of US Households Will Be Amazon Prime Members in 2019, Total number of U.S. households with an Amazon Prime subscription 2018-2022, Average spending of Amazon Prime and non-Prime members 2015-2019, Amazon by the Numbers: Stats, User base & Fun Facts, 8 FASCINATING AMAZON STATISTICS TO KNOW IN 2018, Alexa, How Was Prime Day? Apple and Google are barely making a dent in Amazon’s enormous share of the home speaker market, and that trend will continue through 2021, a … These figures will make you intimately familiar with Amazon and illuminate your path to success. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. Studying these statistics will help you understand online consumers’ needs. As of July 2019, Amazon’s market value had reached $993 billion. This is a coherent argument, but not a complete one. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. This is a significant growth rate compared to Google’s 23% revenue increase. In a nutshell, the statistics show that Amazon’s dominance is not waning anytime soon. Amazon Ebook Market Share 2019-2020 If you publish on Amazon, we recommend you go beyond and think bigger. Prime subscribers and younger generation members are Amazon’s most frequent customers. So, if you buy a $1,000 TV on Amazon from a third party supplier, Amazon will charge the supplier (say) $150 in fees for shipping and handling and commission, and report $150 as third party service revenue, but won’t treat the $1,000 as Amazon revenue at all. In the US alone, consumers Purchased 1M headphones, 100K laptops, 200K TVs, 650K household cleaning supplies, 100K lunchboxes, 350K luxury beauty products, 1M+ toys, and 400K pet products. As I’ve written elsewhere, I don’t think Amazon is well suited to create proliferating models - it has to do almost everything in the same way. In total, Amazon accounts for more than 5% of the total US online and offline sales. Historical daily share price chart and data for Amazon since 1997 adjusted for splits. So, since we want to know Amazon’s ecommerce revenue in the USA, we need to fill in some of this table. Rate Amazon Kindle. With top brands like AOL, Reddit, Netflix, and Pinterest now running on the Amazon Web Services (AWS), the future looks bright for Amazon cloud services. The service has caught the attention of many consumers, and its popularity is set to continue to snowball. AWS had 5 times more deployed cloud infrastructure than the next 14 competitors combined as of 2018. Amazon.com, Inc. write a review. Of those that click on an Amazon ad on the internet, Google contributes 76%, Facebook (49%), Instagram (21%), Twitter (14%), Pinterest (12%), and Snaptchat (7%). As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. eBay has the same accounting policy, but it also reports the value of the actual purchases as a separate number - ‘gross marketplace value’, or GMV. The 2019’s Prime Day surpassed Cyber Monday and Black Friday combined. Understanding the details behind Amazon’s trajectory, and using reliable eCommerce solutions, can help you scale the heights of eCommerce with ease. Find the latest Amazon.com, Inc. (AMZN) stock quote, history, news and other vital information to help you with your stock trading and investing. Check our guide about today’s best eCommerce software to help you optimize the use of these powerful online business solutions. 99 $80.00 $80.00. Amazon does not shy away from taking the risk to pioneer innovations that allow for convenience for online shoppers. Consumers worldwide bought 175 million+ items. Despite moderate revenue growth of 0.74 % within Media segment, Amazon com Inc improwed its market share within this segment to 57.56 %. Spencer Soper. Having generated $26 billion in revenue in 2018 alone, AWS is proving to be yet another dominant force unleashed by Amazon. Learn why we say that in our analysis of Amazon's ebook market share below. Experts believe Amazon made $1.6 billion in the 2018 Prime Day sales. Twilio's changing market dominance. Additionally, 2017 Prime Day sales surpassed Amazon’s sales for both Cyber Monday and Black Friday. CIRP intimates that, on average, an Amazon Prime subscriber spends $1300 yearly, compared to $700 spent by non-member customers. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. However, the problem with comparing Amazon’s online sales with all online sales is that this presumes that Amazon only competes with other online retailers. Interestingly, price (62%) is the biggest motivation for consumers selecting an Amazon Brand. But Amazon's market share is … The program is a no-brainer for its free shipping. More importantly, they provide an in-depth look into customer experiences with the Amazon platform. This is to mean, if you are pursuing eCommerce excellence, Amazon should be your benchmark. Well, Amazon discloses its revenue by country, and US revenue in 2018 was $160bn (these tables are all in millions). That seems like a problem. In conclusion, the eCommerce landscape is continually changing, and Amazon has developed the knack to stay ahead with its unique innovations. Prime Day is an annual shopping window that is exclusively available to all Prime members. 66% of the top 10,000 Amazon sellers use FBA service. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. Even worse, things are poised to get tougher because of the rise of personalized products in eCommerce pioneered by Amazon. Amazon has 50% or more of the US print book market, and at least three quarters of publishers’ ebook sales (it also has its own ebook publishing business, for which it has never disclosed any data). To rephrase it, the company accounted for 10.2% of the total eCommerce sales in the US. Also, as of September 2018, Amazon had 122 million desktop visits. You may also like. Clearly, owing to Amazon’s monstrous market size, the going is tough for competitors. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. Surprisingly, of the total Alexa-enabled device owners, only 2% have used it for shopping. Competitors. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. Well, how big is Walmart? Regulators pick and choose market definitions depending on their objective, and this will probably happen to Amazon - it’s definitely dominant in books and definitely not in cars. In the two days of 2017’s Prime Day, Amazon registered over 187 million visits. More importantly, for consumers looking for authentic reviews, Amazon is always the first option to spring to mind. How big is ‘big’? The Amazon case study is an open book to brands and retailers, and there is plenty to learn from the growth of this lucrative firm. As it stands, the retail behemoth controls the most significant eCommerce market share. Amazon market cap history and chart from 2006 to 2020. Twilio's changing market dominance For years, Twilio has been the leader in CPaaS market share. Amazon Kindle market share in the Datanyze Universe. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market … A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. That said, with its popularity primed for speedy growth, competitors will only peep helplessly as Amazon trailblazes the future of the shopping holidays. However, for brands and retailers selling on Amazon, Amazon ROI statistics provide signs of the massive benefits that lay ahead. Is 6% market share a lot? Be nice. It presumes Amazon doesn’t compete with malls or department stores or Walmart or with any other shop. Investors may trade in the Pre-Market (4:00-9:30 a.m. Amazon U.S. Online Market Share Estimate Cut to 38% From 47% By . document.getElementById("comment").setAttribute( "id", "a5f13bd0351369f07039b26ac565cb36" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. This market will change radically over the next few decades as we go first to electric and then to autonomy, but for the moment we should exclude this as well. However, if we assume the same 66% split, and switch to using the $117bn ecommerce number instead of $123bn, that means that in the USA in 2018: And also sold another $106bn for third parties. That is, a central part of the regulatory process is ‘market definition’, and in the past the EU has defined Microsoft as having dominance of the market for ‘commercial third party PC operating systems’, and Google Play as having dominance not in ‘app stores’ but in Android app stores. What mattered in tech this week, and why. No spam. Additionally, more than 140,000 Amazon sellers generate over $100,000 in sales annually. Quality (23%) comes second followed by reviews (12%) and shipping (1%). So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. Stay on topic. Amazon is, without a doubt, the trailblazer of the eCommerce industry. Amazon is responsible for 50% of all US eCommerce…BEEP! Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. When it comes to creating innovations and programs that set the standards, Amazon has no equal. Statistics show that 63% of all Amazon customers are Amazon Prime Members, which translates to about 90 million Prime members. Better still, with a big chunk of the top sellers on Amazon using the FBA service, one thing is evident. Even better, the amount of traffic recorded by Amazon gives you access to a significant pool of established customers. However, unlike the other two shopping holidays, Prime Day deals are offered in a 36-hour window. Amazon won’t either. Whole Foods is almost all in the USA. Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential, which also rates the UK as the world’s third largest ecommerce market, behind China and the US.. With sales in excess of $30billion this year, Amazon is way out in front of the next closest rivals eBay, which has 9.8% market share. N/A. The Primary Care-Market Share Connection: How Hospitals Achieve Competitive Advantage. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. These statistics affirm that Amazon is a comprehensive traffic resource. Number of people that own an Amazon Fire TV device: 40 million. This is a significant increase from 2.1 billion visits registered in February 2018. Over the last couple of years, online retail culture has evolved rapidly, and eCommerce dominance has continued to grow. Once a week, I send a newsletter to 150k people - what happened in tech that actually mattered, and what it means. Part of the reason Amazon has gobbled up the lion’s share of the eCommerce market is its Affiliate program. (As an aside, one should note that the revenue from the third party platform services business is almost twice that of AWS, and certainly pretty profitable; Amazon discloses revenue and profitability for AWS but only revenue for this. On the other hand, 37% of nonprime members purchase online just a few times a year. Here, the disparity in market share is pronounced. All B2B Directory Rights Reserved. Amazon lets other companies list products on its website and ship them through its warehouses as the ‘Marketplace’ business. Customers don’t just flock to the platform for the products, but also Amazon’s stellar services. Remember that the next time you see someone claiming that AWS subsidises Amazon.). However, 20%  have used it to monitor a purchase. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. According to statistics, books, services, and wine excluded, Amazon has a catalog with 12 million products. Other Segment Market Share Q3 2020: Other segment, revenue fell by -81.98 % and company lost market share, to approximate 1.21 %. Today, sellers are eager to try their luck on different online platforms and buyers have let their preferences known. Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined, Third-party seller share of Amazon platform 2007-2019, Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats), Amazon seller business size 2018, by employees, Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date, Amazon Alexa now works with more than 60,000 smart home devices, Jeff Bezos: Amazon is still ‘small’—90% of US retail sales happen in brick and mortar stores, Alexa isn’t the shopping behemoth Amazon hoped it would be, Vendor market share in cloud infrastructure services market worldwide 2017-2019, The Impressive Stats Behind Amazon’s Dominance of the Cloud, Amazon Web Services: year-on-year growth 2014-2019, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 74 Amazon Statistics You Must Know: 2020 Market Share Analysis & Data, Third-Party Seller and Fulfillment By Amazon Statistics, rise of personalized products in eCommerce, Global net revenue of Amazon 2014-2019, by product group, Amazon.com Announces First Quarter Sales up 17% to $59.7 Billion. Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend. The all-time high Amazon stock closing price was 3531.45 on September 02, 2020. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. Indeed, the very concept that one retail format can swallow all others seems flawed to me - department stores did not, nor supermarkets, not Walmart, which was also once the bogeyman of terrifying efficiency and growth and scale but which also somehow failed to crush all other American retailers. Analysts at investment firms Jefferies and Goldman GS Sachs have both raised their Amazon price targets to $3,800 per share. This equates to a market capitalisation of US$916.15 billion, behind only Apple and Microsoft. Amazon has led a decade of disruption, contributing to a market shift that enabled e-tailers like Boohoo, Bonprix, and Zalando (to name a few) to grow into retail powerhouses. That slower growth means it's losing market share to big-box competitors. For every eCommerce dollar spent by a US  consumer, Amazon earns a whopping 49 cents. This might sound like an easy and perhaps boring question to answer, but if we’re going to talk (and worry) about a company’s size, we should probably want to know what size we’re actually talking about. Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. With reviews and analyses spanning a breadth of topics from software to learning models, James is one of FinancesOnline’s most creative resources on and off the office. Aside from its eCommerce dominance, Amazon is renowned for its remarkable public cloud services. This Chart Shows Amazon’s Dominance in Ecommerce It’s no secret that Amazon is dominant in ecommerce. Amazon was the most popular e-commerce marketplace as of Dec. 2018 with over 200 million unique monthly visitors. The 2017 Prime Day sales registered a record of $2.4 billion, dwarfing the $1.5 billion sales recorded in 2016. But how big? There are many eCommerce platforms for vendors out there that can help you sell products or services online. Amazon averages a 74% share of digital transactions in the US. On the other hand, 26% use smartphones, 9% use tablets, and 1% use voice assistants. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). What does ‘dominant’ or ‘scale’ or ‘huge’ mean when US retail is $6 trillion a year? On the other hand, 32% trust search engine like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, whereas 7% trust social media channels. More importantly, before making a purchase, 82% of consumer check prices from Amazon. Walmart is a distant second … Amazon.com Inc. stock falls Friday, underperforms market Dec. 18, 2020 at 4:38 p.m. Overview. Interestingly, in Q1 2019, Amazon announced a 17% increase in sales, hitting $59.7 billion in revenue. Getting down to the finer details,  electronics (44%) are the most frequently bought product on Amazon. I don’t think one can just assume that Amazon’s market share of online sales will be maintained indefinitely in a straight line into the future. Approximately 2.5 million sellers have a product listed for sale on Amazon. 2 player from 31.7 points to 33.4 points. Amazon is a big company. In 2018, Amazon overtook Google in product search. 34% of current Prime members always buy Prime-eligible products, whereas 53% frequently buy Prime-eligible products. At the end of that year, 54% of product search originated from Amazon compared to 48% that began on Google. So, what if we look at Amazon as part of US ‘retail’ instead of part of ‘online’? It also offers the most extensive product catalog (at 353 million products) and has an enormous market value of $993 billion. eBay however, was Amazon’s … The company ended 2017 with about 44 percent of the market. The simple answer is that the US government gives a number for total ecommerce sales as an economic statistic: in 2018 the number was $522bn. Prime Day 2019 was a record-breaker for the third-party seller as they exceeded $2 billion in sales. Amazon seller statistics show that there are over 6 million sellers (including inactive sellers). To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%.. Needless to say, Amazon is the leader in online sales, with no sign of slowing down anytime soon. That said, you must strategize proactively and borrow a leaf from the Amazon market model. Walmart has 9% of ‘addressable retail’, but 20% of grocery sales (and in a small number of US cities it has over 50%). Manage distribution to 400+ stores for ebook, printing on demand, and audio via a single dashboard. 68.9% of Amazon traffic comes from the US. More data show that as of March 2019, Amazon Prime membership had grown to 103 million members, up from 95 million subscribers registered in June 2018. Also, as of Q1 2016, Amazon had 310 million active users. These assumptions give us $81.5bn US ecommerce, but you could very easily flex it $5bn up or down. Overall rating ☆ ☆ ☆ ☆ ☆ Please select number of stars. Based on my DCF analysis, I estimate Amazon's fair … It charges them a fee for this, and it reports the fee as revenue. As for US retail: Total US retail in 2018 was $6tr, but that includes bars and restaurants, and though some of the restaurant business is clearly moving to online ordering and delivery it’s not there yet, so we should probably exclude this. AWS is an extremely profitable venture that is starting to imprint its dominance in the public cloud services market. So, let’s fill in the table on the basis of that 66%. The trend has recorded an upward trajectory in the last four years; Q1 2015 (44%), Q1 2016 (48%),  Q1 2017 (50%), and Q1 2018 (52%). That’s a political question as much as it’s an economic one. In total, Amazon accounts for more than 5% of the total US online and offline sales. Get it as soon as Wed, Apr 15. On the other hand, you could also guess that AWS, Prime and maybe advertising have a larger proportion of their business in the USA, meaning US ecommerce would have to be smaller to make the maths work, but we don’t really know. It also doesn’t sell cars or repair them, and car dealers and parts were $1.2tr. A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. Still, if you disagree, and do think that Amazon will go much further towards taking over ‘everything’, then your definition of Amazon’s market share has to be its share of, well, ‘everything’. However, only 53% of Amazon’s total revenue is the actual direct ecommerce business. Amazon generated a total of $42.75 billion in third-party seller service revenue in 2018, dwarfing the $31.88 billion generated in 2017. A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industry’s cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). 0.19%. Ingrid Lunden @ingridlunden / 2 years Amazon has already been in the crosshairs of the White House when it … ET by MarketWatch Automation 3M Co. stock outperforms market despite losses on the day Since its inception, Amazon Prime Day has maintained an upward trend. But clearly, this belongs in any discussion of Amazon’s market share. Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. The following statistics offer a window into the needs, wants, and behavior of today’s customers. Besides, it provides numerous perks such as access to exclusive deals on Prime Day, access to Prime Video, and a collection of other benefits. Amazon.com, Inc. Common Stock (AMZN) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2/3 the size of Walmart). The market share of Amazon is decreasing in the US, Europe and the rest of the world, while Google market share is increasing. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. Also, Amazon has a large market share across different categories. Furthermore, statistics show that in Q1 2019, AWS registered a 42% revenue growth compared to 46% reported in the last quarter of 2018. But it's captured about 30% of the Indian ecommerce market, and is poised to grow that 23% annually until 2027. Its share of LCD TV sets, for instance, nearly tripled, to 3.7% at the end of 2010 from 1.3% in 2007, estimates research firm TraQline. This post will replicate the same analysis but for 2019 figures. and . Chiefly, Amazon is a reliable resource that has evolved to become an integral component of customers’ broader shopping mindset. U.S. Market Voice Assistant Popularity in 2018, Amazon Flirts With $1 Trillion Value Amid 8-Day Rally Streak, Worldwide Amazon online retail sales market share 2016-2019, Share of e-commerce sales in total U.S. retail sales 2010-2019, 47 Amazon Statistics To Bedazzle You In 2020, Amazon Statistics, User Demographics, and Fun Facts in 2018, amazon.com Competitive Analysis, Marketing Mix and Traffic, Total global visitor traffic to Amazon.com 2020, Desktop visitors to leading U.S. online retail properties 2018, Amazon: total active customer accounts as of 1st quarter 2016, Amazon Statistics (Revenue, Sellers, Prime & More! If Amazon was still ONLY doing books, and it had even 90% of the US consumer print book market, that is still only 0.2% of US retail. There are other things inside retail that you might also want to exclude from ‘addressable retail’ (building materials are $335bn, say). To get a sense of the AWS vs Azure vs Google Cloud market share breakdown, let’s take a look at what each cloud provider’s reports shared. On the other hand, 20% search for a new product on search engines like Google, 4% on brand websites, 4% on retailer websites, 3% on other marketplaces, and 1% on social media. For years, Twilio has been the leader in CPaaS market share. This made Amazon the most prominent online retail platform worldwide. Amazon entered the India space in 2013, and has yet to turn a profit. by Marc D. Halley | Mar 9, 2007. But if you do it right, then you focus on the market that actually matters. 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